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AQA GCSE MS A Grade Exemplar Tasks 1,2 & 4

Rob Miller | Sunday August 24, 2014

Categories: GCSE, AQA GCSE, Admin, Staffroom, Exemplar Materials

Unit 1 Investigating the Media - TV News

Task 1

Audience research suggests the target audience of TV News is changing because:

  • news is available on a range of different platforms and in different media.
  • there is increasingly a need to entertain a target audience as well as inform them.
  • multi-channel television means there is a broad range of competition.

Why do you think TV News struggles to reach its audience? Give examples to support your views.
(15 marks)

TV News is a medium that is traditionally watched by older target audiences who, using the uses and gratifications theory, obtain a form of surveillance or information about the world from BBC and ITV News evening flagship news programmes for example. The requirements of this audience were, and are, not to be entertained and in this regard many television news channels to this day do not appeal to younger audiences. Increasingly, however, the format and conventions of some television news programmes attempt to appeal to a younger audience who are more likely to access news on alternative platforms and who in 2014 admit to not actually watching television at all as a media form.

Techniques used to reach a broader demographic have included convergence where television news advertises its websites and apps as an alternative way of streaming news content. Both BBC News and Sky News will encourage viewers to interact with news content by downloading the BBC or Sky News app for example or going to the BBC News website for more information on an item that may be specifically relevant to them. Research suggests that audiences access news that is personally important to their life e.g. young people 18-21 would be interested in an article on student loan repayment changes and perhaps would not be politically engaged as much in world news e.g. conflict in Gaza or changes in interest rates. This is one reason why television news struggles to reach a younger demographic.

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