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AQA GCSE Media Studies Unit 4 Controlled Assessment: Responding to a Brief

Rob Miller | Wednesday August 24, 2016

Categories: GCSE, AQA GCSE

Summer 2017

This is a guide to the 1st June 2016 published brief for summer 2017 assessment.

Campaign: Participate. Innovate. Create

The set brief for Unit 4 is changed annually (released in June on the AQA website one year before assessment) and is worth 90 marks. The live brief is on the ‘Secure Key Materials’ section of e-AQA and teachers will need a name and password from their exams office to access it and then download the brief. The teacher can contextualise the live brief but not widen or change it – classroom control however is gained from the ability to choose specific media for the students to work in and by setting interim and final deadlines.

Students will be handing in:

  • A Research, Planning and Presentation Portfolio – 45 marks
  • 2 Linked Products (Different Media Forms) – 35 marks
  • 500-800 Word Evaluation – 10 marks

Different media forms are:

  • Print and Electronic Publishing (newspapers, magazines, comics etc.)
  • Moving Image TV (genre study, franchises, scheduling etc.)
  • Moving Image Film (features, shorts, trailers, production, distribution, exhibition, genre study)
  • Moving Image Video (promotional, training, corporate)
  • Radio (commercial, network, public broadcasting, community etc.)
  • Web-based Technologies/New Media (internet, web design, social networking, channels, vlogs, podcasts, gaming etc.)

The main tasks involve research, planning and presentation to a client and, in terms of construction, a fully realised production and evaluation. As always with controlled assessment, rules of supervision apply but it is worth noting that mainly informal medium levels of supervision apply. There must be no detailed annotation telling students what they need to do to improve their work.

The nature of an industry brief dictates that students would benefit from visits by media industry professionals but also would benefit from trips and visits out to media organisations where they can see for themselves approaches to...

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