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AQA GCSE Media Studies Unit 2 CA: Advertising & Marketing

Rob Miller | Saturday November 02, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, Hot Entries, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

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Key Concepts = Media Language and Audience – “Students may also discuss Representation and Institutions?.

This introductory assignment aims to introduce students to the analysis and interpretation of media texts through the analysis of media language and the application of media terminology. As an assignment that is

introductory

it is highly recommended that it is delivered before assignments 2 and 3 in year 1 of a 2 year GCSE. Towards the end of term 1 of AQA GCSE Media Studies if taught over 1 year would be appropriate. THIS IS AN INDIVIDUAL ASSIGNMENT ONLY.

The consumption of media texts by different audiences should be considered and understanding will be demonstrated through a pre production activity. One assignment will be chosen from AQA’s Assignment Bank 1 that involves two tasks – a 500-700 word (see alternatives below)

Analytical Task and a Research, Planning and Presentation Task. From the above taken from the AQA GCSE Specification this is primarily an assignment assessing understanding and use of Media Language and understanding of

Audiences.

Both tasks below are connected (same medium) – EXAMPLE TASKS:

1. Analyse the 2012 Lynx ‘Chaos Island’ Television Advert and also the 2012 Phones4U ‘Missing Our Deals Will Haunt You’ (Little Girl) TV Advert. How effective are they in selling their products?

2. Design Your Own Advertisement for a Product Targeted at a Specific Audience - Submit Your Ideas as a Ten-Frame Storyboard.

Structure

  • Analyse and Respond – MEDIUM/INFORMAL SUPERVISION (10 Marks)
  • Research, Plan and Present: LOW/LIMITED SUPERVISON (5 Marks)

Recommended Timescales

  • Task 1 – 4 weeks (10 hours), Task 2 – 2 weeks (5 hours).

Controlled Assessment Supervision

  • High/Formal – Evidenced by AQA Task Setting
  • Medium/Informal – Questions/Tasks are outlined, supervision is confined to ensuring that the contributions of individual candidates are recorded correctly, and ensuring...

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