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Advertising Resources

Rob Miller | Monday September 26, 2011

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

Text Based

1. The Advertising Handbook – Sean Brierley (Routledge) 2000

2. How to get into Advertising – Andrea Neidle (Thomson) 2002

3. The Language of Advertising – A Goddard 1998

4. Promotional Culture – A Wernick 1991

5. Decoding Advertising: Ideology and Meaning – J Williamson (1978)

6. No Logo – Naomi Klein 2000

7. Advanced Level Media – Bell et al (Hodder and Stoughton) 1990: Chapter 10 Advertising

Journals

1. Creative Review

2. Campaign (Industry Magazine)

3. Marketing Review

Online

1. www.visit4info.com (click on Cool Ads for examples or visit YouTube where you will find most examples)

2. www.framestore-cfc.com (click on Commercials - industry)

3. www.bbh.co.uk (UK Advertising Agency e.g. 2010 Barclaycard

4. www.mind-advertising.com (for theory and info. on Agencies)

5. www.saatchi-saatchi.com

6. www.wpp.com

7. www.yr.com

8. www.amvbbdo.co.uk

9. www.asa.org.uk (for info. on Regulation)

10. www.apg.org.uk

11. www.levis.com (background info. on Levis Advertising)

12. www.adbusters.org.uk (Spoof Ads.)

13. www.adverblog.com/archive/cat-tvadvertising (industry info)

14. www.genderadvertising.com

15. www.brandrepublic.com 

16. www.oligopolywatch.com/2004/09/16.html (Ownership)


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