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Advertising in Print and Electronic Media Scheme

jeremy | Tuesday September 08, 2009

Categories: GCSE, Eduqas (WJEC) GCSE, Advertising, More on Advertising, Hot Entries, Other Topics

A Suggested Scheme of Work

This scheme of work is not in any way prescriptive, it is simply offered as a possible way in. It should be adapted and moulded to fit particular teachers, students and resources.

Week 1 Class Work

Intro to advertising in print and electronic media

I find it works well to divide this unit up into:

1. Print materials – magazines or newspapers

2. Electronic versions of the websites of the same or similar magazines and newspapers, and other websites that take advertising – maybe facebook and other social networking sites, but stay away from Youtube (I suggest it is too easy for students to just watch the clips and have too little to analyse).


1. In small groups look at the advertisements in different newspapers – sort them into genres based on content e.g group all shampoo and bathroom products together.

2. Resort the advertisements to identify on the target audiences for each advertisement noting gender, ethnicity. Identify how representations target audiences.


Start an advertising diary with details and examples, and particularly about your attitude to print and emedia advertisements you see while at home or at school/college. You should aim to have several detailed examples of different types of advertisements that you can quote in the exam

Week 2 Class Work

Teacher led introduction to institutions and advertising. Include some basic theory and statistics – see ADVERTISING on this site.

What is the relationship between a business wanting to advertise its products and an advertising agency which sells advertising expertise.


In small groups students do a still camera exercise. This can be done on many mobile phones, but there should be access to a printer and possibly some image manipulation software, so as to create a print or electronic product.

I suggest using an object such as a scent bottle or a service such as the food outlet at the school/college –...

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