The catch word for the digital world of new media is convergence. Convergence is the coming together of everything digital.

Definition

Any digital media can be transmitted by any suitable digital medium, such as a wifi broadband connection or mobile phone, so that all communications, text, audio, graphics, video, and broadcasting can be accessed instantly.

The iPhone, Blackberry or computer becomes a two-way communications module with access...

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

The Internet and World Wide Web

Studying The Internet

Deconstructing Web Pages

History of the Internet 1 | The Computer

The history of the internet is not a straight-forward narrative since it was not invented by one person or any group of people. The internet emerged out of the combination of three distinct inventions: computers, networks and...

In this section we will look at some of the ways the internet can be studied. The first part looks at some of the impacts the internet has had on society, the second part examines some of the metaphors that have been used to make sense of what the internet is, and the third part looks at three ways in which the internet may be analysed through institutions, audiences and textual analysis.

Associated Resources

Have a look at the following...

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

Studying The Internet

History of The Internet

A History of Online Social Networking

Deconstructing Web Pages

Definition

The above picture may look like an exploding galaxy or a human cell magnified many thousands of times but it is actually a map of the internet. The internet (short for interconnected network) can be...

What is News?

News is an integral part of daily life. We use news to frame our daily events. A plane crashes at Heathrow, in a remarkably short space of time everyone knows about it. We might wake up to it in the morning on the radio or TV. We may go to sleep with it, and we may hear it during the day, or see a live TV screen with rolling news. We may read a newspaper. At its heart, news is about people doing things. People’s activity is...

The idea of YouTube is a successful and iconic one – commercially and culturally ranking with ‘Zuckerberg’s’ Facebook, Google, Wikipedia and the loaf of bread as a pre requisite for modern living (as far as the target audience are concerned). If you are not 12-17 as the dominant viewing age group are (but very much not the exclusive age group) or indeed wheat intolerant then maybe these bastions of culture and modern society are not...

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work

Overview

• AQA A Level Media Studies Overview

Scheme

• 2012 AQA A2 Media Studies SOW.doc

Concepts

• Analysing Text, Stimulus Material - Audiences
• Regulation and Censorship
• Critical Investigation - Viral Marketing
• Skills Development - Planning and Production
• Representation of Masculinity...[ read full article ] »
  

G324 Advanced Portfolio in Media

G325 Critical Perspectives in Media

Critical Perspectives = Contemporary Media Regulation ~ Media and Collective Identity (30 Week Scheme of Work)

Overview

• OCR A Level Media Studies Overview

Scheme

• OCR A2 Media Studies SOW 2012-2014.doc

Concepts

• Regulation within the Media Industry
• Researching Film Magazines and Film Posters
• Skills Development - Planning and Production
• Evaluating and Linking Coursework to...

The term ‘EXCHANGE’ in the spec has worried students and teachers. Here is some help.

The spec says:

‘The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange’

The word exchange was used in the January exam 2011.

Here are some views on what it means from people who know on the OCR forum.

Brief Definition

Exchange:

The way in which texts are not only consumed by media...

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a consequence, within the magazine industry as a whole, there are many magazines aimed at similar audiences because that ‘demographic...[ read full article ] »

Discuss the issues raised by an institution’s need to target specific audiences within a media industry that you have studied.

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a...

These quizzes are best viewed in Firefox.

Firefox is an excellent alternative to Internet Explorer which is available free for both PCs and Macs.

Have a look at the following resources on MediaEdu:

Sue Crawte’s Web Design Tutorials

Rod Munday’s ‘The Internet and World Wide Web’

‘Studying The Internet’ and

‘History of The Internet’.