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Viewing entries from category: Representation & Stereotyping

Understanding Representation & Stereotyping »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts

AQA says that candidates for AS and A2 Media Studies should study the historical, social, political and economic dimensions of representation.
Definition

Representation is the process by which the media presents the ‘real world’ to an audience.

Media texts construct meanings about the world – a picture, a film, a television programme or a newspaper article re-presents the world to help audiences make sense of it.

A popular understanding of representation is through...

[ read full article ] »

What is Media Studies? »

Richard Gent | Wednesday November 11, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics

Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.

Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be delivered needs to be studied in...

[ read full article ] »

An Introduction to Key Concepts in Media Studies »

Jeremy Orlebar | Tuesday November 10, 2009

Categories: Key Concepts, Intro to Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping

Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.

An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.

In the course of this A level you will also...

[ read full article ] »

The Times, Daily Mirror and i Newspaper Study »

Rob Miller | Tuesday September 30, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, New Media, Synergy, News, News Ownership, News Values, Newspapers, Popular Press

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The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a relevant balance of Newspapers could be a tabloid, mid market tabloid and a broadsheet or replacing the mid market tabloid with a local newspaper or a newspaper aimed at a specific demographic. This resource explores The Times as a national, traditional broadsheet, The Daily Mirror as a national,...

[ read full article ] »

Changing Representations in the Media CPD »

Richard Gent | Monday September 22, 2014

Categories: A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, Consultancy and Workshops, Teaching & Learning Workshops, Key Concepts, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Training & Revision, Theory, Representation Theory

MediaEdu is developing its CPD provision and as a starter is offering the following session on representation – an area of study fundamental to all Media Studies specifications.

An Introduction to Changing Representations in the Media

Representation is a topic that is subject to evolving change and development as a result of digital technology, socio-cultural and political factors and as such is a core Media Studies concept. This CPD day will be both visually stimulating,...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

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Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

[ read full article ] »

AQA A2 MEST3 Identities and the Media: Old Age in Film and Television »

Rob Miller | Friday September 12, 2014

Categories: A Level, AQA A Level, AQA A2, Collective Identity, Representation of Age, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Queer Theory, Representation Theory

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Identity and age is a broad topic for study with youth identity a much debated and analysed area focussing on Gauntlett’s prosumer, interactivity using web 2.0 and the representation of the self through social media platforms, creating online identities and user generated content. Cultural identities of old age however have become a marginalised area of representation study and potentially in the media are still victim to hegemonic cultural...

[ read full article ] »

AQA A2 MEST3 Identities and the Media: British National Identity »

Rob Miller | Friday September 12, 2014

Categories: A Level, AQA A Level, AQA A2, Collective Identity, National Identity, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Representation Theory

With AQA’s new ‘Identities’ topic, it is worth stressing from the outset the similarities and differences with Representations in the Media – the use of representation is a process for constructing identity and in this regard, a representation or representations can lead to a collective identity. This resource attempts to explore the concepts of ‘Britishness’ or British National Identity by studying a range of media texts, across a number of media platforms but...

[ read full article ] »

WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

[ read full article ] »

Media and Collective Identity: Representation of Young Women Exemplar »

Rob Miller | Tuesday September 02, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, Collective Identity, Representation of Women, Representation of Youth, Key Concepts, Representation & Stereotyping, Hot Entries, Staffroom, Exemplar Materials

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How far does the representation of a social group change over time?

It is important to remember exactly this – that representations change. This essay explores the representation of young women in the media and discusses notions of a collective media identity. In 2014, audiences could and should expect to see distinct moves away from old fashioned, traditional patriarchal culture and the embracing of a much more pluralistic understanding of...

[ read full article ] »

OCR GCSE Media Studies B321 Controlled Assessment »

Rob Miller | Saturday August 30, 2014

Categories: GCSE, OCR GCSE, Film, Film Promotion, Key Concepts, Representation & Stereotyping, Hot Entries, Staffroom, Exemplar Materials

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120 Marks, 30% OF GCSE

It is recommended by OCR that between 25-30 hours is spent on this controlled assessment unit and introduced before B324, a practical production unit which will benefit from the analytical skills, use of media langauge and understanding of representation learnt during B321.

The unit comprises 30% of the total GCSE marks and involves the pupil/candidate individually developing a portfolio containing a comparative analytical...

[ read full article ] »

AQA A2 MEST3 Critical Perspectives Identities and the Media »

Lizana Oberholzer | Saturday August 30, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Representation & Stereotyping, Hot Entries, New Media, Theory, Representation Theory

The pre-set topics for examination in June 2015 onwards are The Impact of New and Digital Media and Identities in the Media. It is advised by AQA that teachers must ensure that students are engaged in studying both of these topics to enable them to answer the questions in Section A and one question in Section B.

AQA (2014) advises that the new MEST 3 pre-set topic of Identities and the Media incorporates aspects of representation, audience and new and digital media. It...

[ read full article ] »

Breaking Bad Case Study »

Rob Miller | Monday August 18, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Representation & Stereotyping, Hot Entries, Television, American Quality Television (AQT)

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Institutional Factors

Breaking Bad has, in a short period of time become iconic, ‘must see TV’ that in terms of genre conventions can be categorised as Crime Drama but also as AQT (American Quality Television). The programme has eclipsed the status of critical and commercial success and become widely accepted as one of the ‘greatest television programmes of all time’ in a range of polls canvassing a broad demographic – it entered the...

[ read full article ] »

MS4 Film Pack »

Rob Miller | Monday July 28, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Film Studies, Film, Action, Action Adventure, Biography, Drama, Film Analysis, Film Industry, Film Promotion, Film Studies, Thrillers, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

  • Star Trek Into Darkness (2013)
  • Philomena (2013)
  • The Double (2013)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring all key potential exam areas of questioning – the three films are all contemporary, two are British (only one needs to be in the exam) and all reflect the different ‘types’ of films consumed by global, and national audiences. Star Trek into Darkness is a high production value, globally distributed...

[ read full article ] »

TV News Al Jazeera English Case Study »

Rob Miller | Friday July 25, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Synergy, News, 24 Hour News, News Ownership, News Values, Popular Press

Origins and Launch

“Al Jazeera” in Arabic means “The Island”, taken to mean the Arabian Peninsula which is an important part of the Middle East and Arab world, not least for its huge reserves of oil and natural gas – it is home to 80 million citizens. Al Jazeera English is a 24-hour English language television news channel owned and funded by the House of Thani’s Al Jazeera Media Network based in Doha, Qatar (the House of Thani is, and has been the ruling family...

[ read full article ] »

Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

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Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

[ read full article ] »

Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

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Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

[ read full article ] »

Representation Workshop »

Richard Gent | Thursday June 19, 2014

Categories: Collective Identity, Representation of Youth, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Representation Theory

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Changing Representations in the Media is an area of study fundamental to every Media Studies specification and is a core concept – it is inextricably linked to evolving digital technology. We offer interactive, full or half day workshops, bespoke to your exam board covering a range of media forms and theoretical approaches.

Cost

  • Half Day (3 Hours Contact Time): £350 + VAT*
  • Full Day (6 Hours Contact Time): £550 + VAT*
  • * Travel and printing fees...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A BGT Exemplar »

Rob Miller | Thursday June 12, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, New Media, Synergy, Revision, A2 Revision, Staffroom, Exemplar Materials, Mocks, Television, Reality TV, Television Industry

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You must read the information provided for Section A in great detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips:

 

The first clip is from Britain’s Got Talent, first broadcast on ITV1 in April 2014 and featuring impressionist Jon Clegg impersonating Jimmy...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A UKIP Exemplar »

Rob Miller | Tuesday June 10, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Censorship & Regulation, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Internet, Social Networking, Politics and Social Networking, Revision, A2 Revision, Staffroom, Exemplar Materials, Mocks, Training & Revision

You must read the information provided for Section A in great detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips

 

The first clip is a UKIP Party Electoral Broadcast entitled ‘Common Sense on Immigration’, first shown on British television April 2014 and featuring their...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

Lizana Oberholzer | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Revision, A2 Revision, Staffroom, Exemplar Materials, Training & Revision

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Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

[ read full article ] »

Representation of Masculinity in Battlefield 4 »

Sarah Battams | Wednesday April 30, 2014

Categories: A Level, Games, Video Games, Battlefield 4, Key Concepts, Audience, Media Language, Representation & Stereotyping, Hot Entries, Theory, Gender Theory

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The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.

The Script

[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]

PAC: Oh man, I don’t wanna die to this song.

DUNN:...

[ read full article ] »

OCR GCSE Media Studies Exam Section B: TV Comedy Work Book »

Laura Curran | Monday March 31, 2014

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iRevise, GCSE Action Adventure, TV & Radio Comedy, Television, Television Comedy, Television Quiz Shows

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Guide Navigation

  1. Lesson 1: Programme Types
  2. Lesson 2: Channelling
  3. Lesson 3: Scheduling
  4. Lesson 4: Audience Pleasure
  5. Lesson 5: Case Study - Celebrity Juice
  6. Lesson 6: Comedy Programme Research
  7. Lesson 7: Comparing Programmes
  8. Lesson 8: Understanding the Quality of an Answer
  9. Lesson 9: Additional Research and Practise
  10. Related Clips




WJEC AS Media Studies MS1 Representation of Class »

Viki Walden | Friday March 21, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Reality TV

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Representation of Class (the Underclass)

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the WJEC AS specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too – you might for...

[ read full article ] »

AQA A2 Media Studies MEST3 Representation of Class in the Media Case Study »

Viki Walden | Friday March 21, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Media Language, Narrative, Representation & Stereotyping, Hot Entries, News, News Values, Newspapers, Popular Press, Television, Reality TV

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Representation of Class (the Underclass) – A Case Study

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the AQA A2 specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too –...

[ read full article ] »

AQA AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes, Revision, AS Revision

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  1. AQA AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



WJEC AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes, Revision, AS Revision

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  1. WJEC AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



AQA AS Media Studies MEST1 Section A The Wolf of Wall Street Exemplar »

Lizana Oberholzer | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA A2, Film, Biography, Comedy, Crime Drama, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iRevise, AQA AS Media Studies, iTraining, Improve Your Teaching, Revision, AS Revision, Staffroom, Exemplar Materials

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AQA AS Media Studies Unit 1 (MEST1)

Section A Texts, Concepts and Contexts

Answer all questions in Section A.

Read the information and the four questions below. You will be shown a media product three times. In between viewings you should make notes in response to the questions below in the space provided. These notes will not be marked. You should spend approximately 15 minutes answering each question in Section A. You should support your answers...

[ read full article ] »

AQA AS Media Studies MEST1 Section A Frozen Planet Exemplar »

Caroline Bagshaw | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA AS, Film, Documentaries, Factual, Key Concepts, Audience, Institutions, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Revision, AS Revision, Staffroom, Exemplar Materials, Training & Revision

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Summer 2013 MEST1 Section A

The Summer 2013 AQA Media Studies A/S Level MEST 1 paper was based on a moving image clip from the BBC.  As always with these papers, students should be taught to carefully interrogate the introductory details. One way to do this is to see how well they can answer the questions without even seeing the clip!

Here they were given the following information:

You are about to see a short sequence from Frozen Planet, first...

[ read full article ] »

OCR A2 Media Studies G325 Section B: Media and Collective Identity Exemplar »

Rob Miller | Monday March 17, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

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Broken Down, Exemplar C-B Grade Response

Analyse the impact of media representation on the collective identity of one or more groups of people.

You have one hour only to answer this question so the essay needs to be well planned and structured – MediaEdu suggests that students detail sub headings for the essay and then bullet point the main areas underneath those headings that are to be covered. It is also good practice when preparing for the...

[ read full article ] »

OCR A2 Media Studies G325 Sec B Collective Identity: Representation of Youth »

Rob Miller | Thursday February 13, 2014

Categories: A Level, OCR A Level, OCR A2, Collective Identity, Representation of Youth, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

Fundamentally this topic, as with all Section B topics requires the examination of contemporary media texts published or released within five years of the examination date. With this in mind, students need to be fully aware of a ‘past, present and future’ relating to topics (as reflected by some of the exam questions) hence a historical context is relevant but with an emphasis on the present day.  Study must be through case study analysis reflecting two different media...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Intro to Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, Staffroom, Training & Revision

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

[ read full article ] »

Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, Firsts, BTEC Firsts, Getting Started in Media, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Key Concepts, Intro to Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction, Training & Revision

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Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

[ read full article ] »

Sherlock Holmes Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

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Institutional Factors

Sherlock Holmes was released on 26th December 2009 (Boxing Day) maximising chances of commercial success by exhibiting the film during a time when cinema admissions are higher than the rest of the year – young cinemagoers are on school holiday and benefitted from the 12A certification (PG13 in the US). Sherlock Holmes is based on the character of the same name created by the prolific writer Sir Arthur Conan Doyle (1859-1830),...

[ read full article ] »

Casino Royale Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iRevise, GCSE Action Adventure, TV & Radio Comedy

Institutional Factors

Casino Royale, the 21st Bond film arguably rebooted the James Bond franchise and has been discussed as ‘the best’, if not one of the best films in the James Bond series of 23 films (September 2013). English actor Daniel Craig appeared in his first outing as the British secret agent after securing the role in part on the strength of his performance as an unnamed businessmen turned gangster in the British crime thriller Layer Cake (2004) directed by...

[ read full article ] »

Angry Birds Independent Video Games Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

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Independent Games Production and Distribution - An Institutional Context

Games like Angry Birds have become a cultural phenomenon – the game is deliberately simplistic and primarily targets a female demographic. It has benefited from the current (late August 2013) fragmentation of the computer game industry into a multi-platform marketplace where more mainstream, high profile so-called Triple A games like Call of Duty, Halo, Assassin’s Creed and...

[ read full article ] »

WJEC AS Media Studies MS1 Representation of Events | Operation Yewtree »

Rob Miller | Thursday September 12, 2013

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Revision, AS Revision

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Operation Yewtree is a Police investigation, led by London’s Metropolitan Police into alleged sexual abuse, predominantly of minors that commenced on October 2012. It started after enquiries were made following the death of Sir Jimmy Savile on October 2011, a year earlier and expanded to include other high profile celebrities, mainly accused of similar offences in 1960s, into the 1970s and for some of the accused the 1980s – literally hundreds...

[ read full article ] »

AQA A2 MEST3 Critical Perspectives Section A: Gatsby Static Image Sample Paper & Responses »

Lizana Oberholzer | Tuesday May 28, 2013

Categories: A Level, AQA A Level, AQA A2, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Revision, A2 Revision, Staffroom, Exemplar Materials, Mocks, Training & Revision

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form, representation, institutions,...
[ read full article ] »

AQA A2 MEST3 Critical Perspectives Section A: Olympics Static Image Sample Paper & Responses »

Lizana Oberholzer | Wednesday May 22, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Revision, A2 Revision, Staffroom, Exemplar Materials, Mocks, Training & Revision

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MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form,...
[ read full article ] »

AQA AS MEST1 Section A Guide & Exemplar Response »

Lizana Oberholzer | Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Revision, AS Revision, Staffroom, Exemplar Materials, Training & Revision

Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

(1 hour 15 minutes including 15 minutes reading/viewing time) will consist of four short answer questions, all compulsory, relating to a piece of unseen stimulus material. The unseen material will take the form of one of the following: moving...

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AQA AS MEST1 Case Study & Exemplar Response »

Lizana Oberholzer | Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, New Media, Convergence, Internet, Social Networking, Community, Mobile Phones, Making Money, New Technologies, Synergy, User Generated Content, Revision, AS Revision, Staffroom, Exemplar Materials

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Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 Marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

Section B: Case Study

You have a choice of one from two essays.

AQA Specification (2013)

Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates...

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WJEC AS Media Studies MS1 Representation of Events | The Philpott Tragedy 11th May 2012 »

Rob Miller | Tuesday April 30, 2013

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Ideology, Institutions, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, News, More on News, 24 Hour News, News Values, Popular Press, Revision, AS Revision

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On 11th May 2012, Jade, John, Jack, Jesse and Jayden Philpott were killed in a house fire at 18 Victory Road, Allenton, Derby. Their half-brother Duwayne Philpott died in hospital three days later – all children were aged between 5 and 13.

The fire was started by their father, Mick Philpott and his accomplice Paul Mosley in an attempt to frame his ex-girlfriend Lisa Willis who had recently left him, and to gain custody of their children.

It...

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AQA A2 MEST3 Critical Perspectives Section A: Static Image Sample Paper & Responses »

Lizana Oberholzer | Tuesday April 30, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Revision, A2 Revision, Staffroom, Exemplar Materials, Mocks, Training & Revision

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MEST3 Section A (40%)

1 hour including15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form,...
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AQA A Level Media Studies Coursework Exemplar: Evolution of the Vampire Genre »

Caroline Bagshaw | Tuesday March 05, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Staffroom, Exemplar Materials, Theory, Postmodern Theory

A critical investigation on why the vampire genre has evolved so dramatically.

When the vampire genre first appeared in popular fiction with Bram Stoker’s novel ‘Dracula’, written in 1897, the character of Dracula was derived from Slavic folklore, focusing on the history and culture of Transylvania. Throughout the early 1900s vampire films became more and more popular even before the screen adaptation of Dracula in 1931. During this early period, vampires took on the...

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Radio Times Magazine Case Study »

Rob Miller | Wednesday January 30, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Intro to Magazines, Listings Magazines, More on Magazines, New Media, Convergence, Digital Media, Internet, Synergy

Institutional Factors and Marketing

Radio Times is a weekly Listings Magazine in terms of genre that has been published by the BBC from 1923 until 2011. It is now published by the Immediate Media Company after the merger of BBC Magazines (BBC Magazines used to be owned by the BBC’s commercial arm, BBC Worldwide) while the Immediate Media Company is established as a combined publishing house.

Radio Times is still a branded BBC publication however and its key focus is BBC...

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2014 AQA GCSE Media Studies 2-Year Gaming Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, Internet, New Technologies, Synergy

Scheme

  • Unit 1: Investigating the Media (Promotion and Marketing of Video Games)
  • Unit 2: Understanding the Media (Controlled Assessment)
  • 2014 AQA GCSE Media Studies 2-Year Gaming Scheme.doc

Associated Resources

  • World of Warcraft: Mists of Pandaria Case Study
  • Minecraft Case Study
  • Halo 4 Case Study
  • Video Games Quiz
  • Understanding Video Games
  • An Introduction to Machinima
  • OCR AS G322 Section B The Games Industry Case Study
  • OCR AS G322 Section B The Games Industry Practice...
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2014 WJEC GCSE Media Studies 2-Year TV Crime Drama Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Television Crime Drama

Scheme

  • Unit 1 - Section A: Thinking about the Media: Investigating TV Crime Drama
  • Unit 1 - Section B: Thinking about the Media: Magazines
  • Unit 2 - Creating for the Media: Investigating and Planning (Controlled Assessment)
  • 2014 WJEC GCSE Media Studies 2-Year TV Crime Drama Scheme.doc

Associated Resources

  • Lewis Case Study
  • CSI Case Study
  • New Tricks Case Study
  • Heat Magazine Case Study
  • The Big Issue Magazine Case Study
  • WJEC GCSE Media Studies TV Crime Drama Mock Exam 2014.docx
  • ...
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The Big Issue Magazine Case Study »

Rob Miller | Tuesday January 22, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Intro to Magazines, Street Magazines, New Media, Digital Media

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Institutional Factors and Marketing

First published in 1991 The Big Issue has gone from strength to strength to become the world’s most widely circulated street newspaper. It officially belongs to the hybrid genre of entertainment and social business and as such, runs regular reviews on films, book releases, theatre, music and art but no television listings – the entertainment aspect attracts advertising revenue while the editorial content is...

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Heat Magazine Case Study »

Rob Miller | Monday January 21, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, Intro to Magazines, New Media, Convergence, Digital Media, Synergy

Institutional Factors and Marketing

Heat is a weekly gossip magazine published by Bauer, one of the oligopoly of magazine publishers with a circulation of just over half a million.

When it launched in 1999 it launched as a Listings/Entertainment magazine achieving a lower than expected circulation of below 100,000 – as a result the decision was made to re-brand and reposition Heat in the marketplace as an out and out Gossip Magazine aimed at C2, D and E women.

The...

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AQA GCSE Media Studies Assignment 2 Cross Media Study Analytical Task: Advertising and Marketing »

Rob Miller | Thursday January 17, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding

Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.

Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.

Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.

Television Advert Adidas Trainers (plus brand...

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