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Viewing entries from category: Representation & Stereotyping

Understanding Representation & Stereotyping »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts

AQA says that candidates for AS and A2 Media Studies should study the historical, social, political and economic dimensions of representation.
Definition

Representation is the process by which the media presents the ‘real world’ to an audience.

Media texts construct meanings about the world – a picture, a film, a television programme or a newspaper article re-presents the world to help audiences make sense of it.

A popular understanding of representation is through...

[ read full article ] »

What is Media Studies? »

Richard Gent | Wednesday November 11, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics

Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.

Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be delivered needs to be studied in...

[ read full article ] »

An Introduction to Key Concepts in Media Studies »

Jeremy Orlebar | Tuesday November 10, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Intro to Key Concepts

Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.

An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.

In the course of this A level you will also...

[ read full article ] »

WJEC AS Media Studies MS1 Representation of Issues: Zero Hours Contracts & Social Class »

Rob Miller | Wednesday September 07, 2016

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Representation & Stereotyping

Representation of issues refers to the way a range of media, across platforms, represents a particular issue. As a rule, issues tend to differentiate from events in that they are not simply ongoing but often reoccurring over time. Moral panics about body shape, diet and drinking culture but also the environment would be seen to be useful examples.

This resource will focus on two issues as covered by UK media - exploitation of the workforce including so-called ‘Zero...

[ read full article ] »

WJEC AS Media Studies MS1 Representation of Events: European Referendum & The Queen »

Rob Miller | Friday September 02, 2016

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Representation & Stereotyping

EU Referendum

Representation of events refers to the way a range of media across platforms covers something that is deemed to be newsworthy or of interest to the public. This event can happen during one day e.g. celebrations when Queen Elizabeth II became the UK’s longest reigning monarch or panning out more over a period of time e.g. media reporting of the Ebola Outbreak or the Oscar Pistorius Trial. An event can become an issue, for example, the media coverage of the...

[ read full article ] »

Using Theory in A Level Media Studies »

Antony Bateman | Tuesday January 05, 2016

Categories: A Level, AQA A Level, AQA A2, Edexcel A Level, Edexcel A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Genre, Ideology, Media Language, Representation & Stereotyping, Theory, Application of Theory, Feminist Theory, Gender Theory, Postcolonial Theory, Poststructuralist Theory, Race Theory, Representation Theory, Structuralist Theory

There is a need in Media Studies, like all social sciences and critical subjects, to engage with theory and students should be encouraged to do so in their work. Using a theory is an effective way of a student demonstrating their understanding of the topic under discussion, adding weight to their arguments and undeniably lending gravitas to their answer. A key requirement in a successful Media Studies response is also to provide evidence of the validity of the arguments...

[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama A Grade Gender Exemplar »

Rob Miller | Monday September 28, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama Sexuality A Grade Exemplar »

Rob Miller | Tuesday September 22, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama Ethnicity A Grade Exemplar »

Rob Miller | Monday September 21, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama Age A Grade Exemplar »

Rob Miller | Thursday September 17, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A BGT Exemplar »

Rob Miller | Thursday August 27, 2015

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, New Media, Synergy, Television, Reality TV, Television Industry, Admin, Staffroom, Exemplar Materials

Section A Unseen (32/32)

You must read the information provided for Section A in great detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips

  • https://www.youtube.com/watch?v=l9aXhfT1pfs
  • https://www.youtube.com/watch?v=NdZL_UyBpWU

The first clip is from Britain’s Got Talent, first broadcast...

[ read full article ] »

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

CCEA GCSE Moving Image Arts Component 1: Creative & Technical Moving Image Production »

Rob Miller | Thursday August 06, 2015

Categories: GCSE, CCEA GCSE, CCEA GCSE Moving Image Arts, Film, Film Analysis, Film Industry, Film Language, Film Promotion, Film Storyboarding, Film Trailers, Hollywood, Mise-en-scene, Key Concepts, Genre, Media Language, Narrative, Production, Representation & Stereotyping, Hot Entries, Production Zone, Audio Production, Video Production, Skills, Script Writing, Video Camera Skills

Welcome to the external assessment (exam) component of the CCEA Moving Image Arts GCSE qualification - it is worth 40% of the overall GCSE and comprises a 1.5 hour online exam. In the exam students respond to a range of stimulus material including unseen live action and animated film clips, sound clips, film stills and script extracts - we will give you clear guidance below.

This is an applied course where you will develop knowledge, understanding and skills but also...

[ read full article ] »

WJEC AS Media Studies MS2 Media Production Processes: Film Genres »

Rob Miller | Thursday July 30, 2015

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Film, Codes & Conventions, Film Analysis, Film Storyboarding, Science Fiction, Key Concepts, Genre, Media Language, Narrative, Production, Representation & Stereotyping, Hot Entries, Skills, Software, Textual Analysis, Video Camera Skills

Associated Resources

  • Storyboard Frame Sheet template.pdf

Brief - Film Genres

  • A Pre Production Research and 36 shot Science Fiction Planning Storyboard - students can choose their own film genre (20 Marks)
  • A Film Production - Filming and Editing an original short Science Fiction Film up to 3 minutes in length - students can choose their own film genre but it must link directly to the pre production storyboard (40 Marks)
  • A Report - A report between 1200-1600 words reflecting...
[ read full article ] »

WJEC GCSE Media Studies Film Trailers & Film Posters Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, WJEC GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Film Trailers, Key Concepts, Audience Consumption & Platforms, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Posters, Film Poster Analysis

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on Film Trailers and Film Posters dedicated to, and focusing on specification requirements.
  • All key examination areas and potential areas of questioning will be covered including practical activities – use your chance to significantly raise attainment.
  • The day can be split evenly between 3 hours Investigating Film...
[ read full article ] »

AQA GCSE Media Studies Science Fiction Films Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, AQA GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Science Fiction, Key Concepts, Audience Consumption & Platforms, Distribution, Exhibition, Genre, Media Language, Narrative, Production, Regulation, Representation & Stereotyping, Understanding Media, Understanding Key Topics, Skills, Textual Analysis, Theory, Genre Theory

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on TV Science Fiction Films dedicated to, and focusing on specification requirements.
  • Students will analyse Science Fiction Films, both mainstream and independent linking with notions of genre hybridisation and institution.
  • Activities will include how to respond to a pitch e.g. marketing a new Science Fiction Film while...
[ read full article ] »

OCR G325 A2 Media Section A 1b Music Magazine Essay Plan: Representation »

Rob Miller | Wednesday March 25, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Hot Entries, Magazines, Music Press, Admin, Staffroom, Essay Plans

Analyse Representation in one of your Coursework Productions

“I will be analysing the front page, contents page and double page spread of my music magazine which formed part of my Foundation Portfolio in Media. In class, we studied representation in existing music magazines such as XXL, The Source, Kerrang!, Q, NME, Rock Sound and online magazines such as We Love Pop and Drowned in Sound. This enabled us to fully understand how representation can be applied to our own...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Representation »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Representation Theory, Admin, Staffroom, Essay Plans

Analyse Representation in one of your Coursework Productions

“I will be analysing my music video which I filmed and edited as my main task which formed part of my Advanced Portfolio in Media. In class, we studied representation in existing music videos such as Doug Walker’s low production value British independent ‘The Mystery’, Katy Perry’s ‘I Kissed a Girl’, Lady Gaga and Beyonce’s ‘Telephone’, Ed Sheeran’s ‘Lego House’, and Jay-Z and Alicia...

[ read full article ] »

Exemplar AS Lesson Plan | Introducing Representation in the Media »

Rob Miller | Friday November 14, 2014

Categories: A Level, AQA A Level, AQA AS, OCR A Level, OCR AS, WJEC A Level, WJEC AS, WJEC AS Media Studies, Collective Identity, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Representation Theory, Admin, iTraining, Templates

Associated Resources

  • Edusites Lesson Plan Template.docx

NB. Please note this is a suggested template, your school may require a different layout.

Length of Lesson (minutes): 60
Lesson Title: Introducing Representation in the Media

Context

This lesson would be an early introduction, in the first 2-4 weeks of AS to Representation as an area of study, fundamental to all Media Studies specifications. As such, it can be tailored to any exam board e.g. OCR G322 study could focus...

[ read full article ] »

Representation of Sexuality in Film »

Rob Miller | Monday October 27, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, Collective Identity, Representation of Sexuality, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Representation & Stereotyping, Hot Entries, Theory, Queer Theory

This resource focuses on representation of sexuality in contemporary film, both English language and non-English language cinema using three 2014 LFF (London Film Festival) screenings as source material – Love is Strange, an English language French-American drama, A Girl at my Door, a South Korean drama and also The New Girlfriend, a French drama. It is worth acknowledging the increasing presence of more ‘mainstream’ films like Brokeback Mountain (2005), Black Swan...

[ read full article ] »

The Times, Daily Mirror and i Newspaper Study »

Rob Miller | Tuesday September 30, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, New Media, Synergy, News, News Ownership, News Values, Newspapers, Popular Press

click on image to enlarge

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a relevant balance of Newspapers could be a tabloid, mid market tabloid and a broadsheet or replacing the mid market tabloid with a local newspaper or a newspaper aimed at a specific demographic. This resource explores The Times as a national, traditional broadsheet, The Daily Mirror as a national,...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

[ read full article ] »

AQA Media Studies MEST3 Identities and the Media Old Age in Film and Television »

Rob Miller | Friday September 12, 2014

Categories: A Level, AQA A Level, AQA A2, Collective Identity, Representation of Age, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Queer Theory, Representation Theory

click on image to enlarge

Identity and age is a broad topic for study with youth identity a much debated and analysed area focussing on Gauntlett’s prosumer, interactivity using web 2.0 and the representation of the self through social media platforms, creating online identities and user generated content. Cultural identities of old age however have become a marginalised area of representation study and potentially in the media are still victim to hegemonic cultural...

[ read full article ] »

AQA Media Studies MEST3 Identities and the Media British National Identity »

Rob Miller | Friday September 12, 2014

Categories: A Level, AQA A Level, AQA A2, Collective Identity, National Identity, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Representation Theory

With AQA’s new ‘Identities’ topic, it is worth stressing from the outset the similarities and differences with Representations in the Media – the use of representation is a process for constructing identity and in this regard, a representation or representations can lead to a collective identity. This resource attempts to explore the concepts of ‘Britishness’ or British National Identity by studying a range of media texts, across a number of media platforms but...

[ read full article ] »

WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

[ read full article ] »

Media and Collective Identity: Representation of Young Women Exemplar »

Rob Miller | Tuesday September 02, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, Collective Identity, Representation of Women, Representation of Youth, Key Concepts, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

click on image to enlarge

How far does the representation of a social group change over time?

It is important to remember exactly this – that representations change. This essay explores the representation of young women in the media and discusses notions of identity. In 2014, audiences could and should expect to see distinct moves away from old fashioned, traditional patriarchal culture and the embracing of a much more pluralistic understanding of gender representation but...

[ read full article ] »

OCR GCSE Media Studies B321 Controlled Assessment »

Rob Miller | Saturday August 30, 2014

Categories: GCSE, OCR GCSE, Film, Film Promotion, Key Concepts, Representation & Stereotyping, Hot Entries, Staffroom, Exemplar Materials

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120 Marks, 30% OF GCSE

It is recommended by OCR that between 25-30 hours is spent on this controlled assessment unit and introduced before B324, a practical production unit which will benefit from the analytical skills, use of media langauge and understanding of representation learnt during B321.

The unit comprises 30% of the total GCSE marks and involves the pupil/candidate individually developing a portfolio containing a comparative analytical...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Identities and the Media »

Lizana Oberholzer | Saturday August 30, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Representation & Stereotyping, Hot Entries, New Media, Theory, Representation Theory

The pre-set topics for examination in June 2015 onwards are The Impact of New and Digital Media and Identities in the Media. It is advised by AQA that teachers must ensure that students are engaged in studying both of these topics to enable them to answer the questions in Section A and one question in Section B.

AQA (2014) advises that the new MEST 3 pre-set topic of Identities and the Media incorporates aspects of representation, audience and new and digital media. It...

[ read full article ] »

Breaking Bad Case Study »

Rob Miller | Monday August 18, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Representation & Stereotyping, Hot Entries, Television, American Quality Television (AQT)

click on image to enlarge

Institutional Factors

Breaking Bad has, in a short period of time become iconic, ‘must see TV’ that in terms of genre conventions can be categorised as Crime Drama but also as AQT (American Quality Television). The programme has eclipsed the status of critical and commercial success and become widely accepted as one of the ‘greatest television programmes of all time’ in a range of polls canvassing a broad demographic – it entered the...

[ read full article ] »

WJEC A2 Media Studies MS4 Film Pack: Star Trek: Into Darkness, Philomena and The Double »

Rob Miller | Monday July 28, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Film Studies, Film, Action, Action Adventure, Biography, Drama, Film Analysis, Film Industry, Film Promotion, Film Studies, Thrillers, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

  • Star Trek Into Darkness (2013)
  • Philomena (2013)
  • The Double (2013)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring all key potential exam areas of questioning – the three films are all contemporary, two are British (only one needs to be in the exam) and all reflect the different ‘types’ of films consumed by global, and national audiences. Star Trek into Darkness is a high production value, globally distributed...

[ read full article ] »

TV News Al Jazeera English Case Study »

Rob Miller | Friday July 25, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Synergy, News, 24 Hour News, News Ownership, News Values, Popular Press

Origins and Launch

“Al Jazeera” means “The Island” in Arabic which is taken to mean the Arabian Peninsula. This is an important part of the Middle East and Arab world not least for its huge reserves of oil and natural gas and is home to 80 million citizens. Al Jazeera English is a 24-hour English language television news channel owned and funded by the House of Thani’s Al Jazeera Media Network based in Doha, Qatar. The House of Thani has been the ruling family in...

[ read full article ] »

Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

[ read full article ] »

Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

[ read full article ] »

Representation Workshop »

Richard Gent | Thursday June 19, 2014

Categories: Collective Identity, Representation of Youth, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Representation Theory

click on image to enlarge

Changing Representations in the Media is an area of study fundamental to every Media Studies specification and is a core concept – it is inextricably linked to evolving digital technology. We offer interactive, full or half day workshops, bespoke to your exam board covering a range of media forms and theoretical approaches.

Cost

  • A 3 Hour Half Day course costs from £300
  • A 6 Hour Full Day course costs from £450
  • Travel and printing fees are also...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

Lizana Oberholzer | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

[ read full article ] »

Representation of Masculinity in Battlefield 4 »

Sarah Battams | Wednesday April 30, 2014

Categories: A Level, Games, Video Games, Battlefield 4, Key Concepts, Audience, Media Language, Representation & Stereotyping, Hot Entries, Theory, Gender Theory

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The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.

The Script

[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]

PAC: Oh man, I don’t wanna die to this song.

DUNN:...

[ read full article ] »

OCR GCSE Media Studies Exam Section B: TV Comedy Work Book »

Laura Curran | Monday March 31, 2014

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Television Comedy, Television Quiz Shows

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Guide Navigation

  1. Lesson 1: Programme Types
  2. Lesson 2: Channelling
  3. Lesson 3: Scheduling
  4. Lesson 4: Audience Pleasure
  5. Lesson 5: Case Study - Celebrity Juice
  6. Lesson 6: Comedy Programme Research
  7. Lesson 7: Comparing Programmes
  8. Lesson 8: Understanding the Quality of an Answer
  9. Lesson 9: Additional Research and Practise
  10. Related Clips




WJEC AS Media Studies MS1 Representation of Class »

Viki Walden | Friday March 21, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Reality TV

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Representation of Class (the Underclass)

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the WJEC AS specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too – you might for...

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AQA Media Studies MEST3 Representation of Class in the Media Case Study »

Viki Walden | Friday March 21, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Media Language, Narrative, Representation & Stereotyping, Hot Entries, News, News Values, Newspapers, Popular Press, Television, Reality TV

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Representation of Class (the Underclass) – A Case Study

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the AQA A2 specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too –...

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AQA AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes

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  1. AQA AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



WJEC AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes

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  1. WJEC AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



AQA AS Media Studies MEST1 Section A The Wolf of Wall Street Exemplar »

Lizana Oberholzer | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA A2, Film, Biography, Comedy, Crime Drama, Film Analysis, Key Concepts, Audience, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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AQA AS Media Studies Unit 1 (MEST1)

Section A Texts, Concepts and Contexts

Answer all questions in Section A.

Read the information and the four questions below. You will be shown a media product three times. In between viewings you should make notes in response to the questions below in the space provided. These notes will not be marked. You should spend approximately 15 minutes answering each question in Section A. You should support your answers...

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AQA AS Media Studies MEST1 Section A Frozen Planet Exemplar »

Caroline Bagshaw | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA AS, Film, Documentaries, Factual, Key Concepts, Audience, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Summer 2013 MEST1 Section A

The Summer 2013 AQA Media Studies A/S Level MEST 1 paper was based on a moving image clip from the BBC.  As always with these papers, students should be taught to carefully interrogate the introductory details. One way to do this is to see how well they can answer the questions without even seeing the clip!

Here they were given the following information:

You are about to see a short sequence from Frozen Planet, first...

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OCR A2 Media Studies G325 Section B: Media and Collective Identity Exemplar »

Rob Miller | Monday March 17, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

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Broken Down, Exemplar C-B Grade Response

Analyse the impact of media representation on the collective identity of one or more groups of people.

You have one hour only to answer this question so the essay needs to be well planned and structured – MediaEdu suggests that students detail sub headings for the essay and then bullet point the main areas underneath those headings that are to be covered. It is also good practice when preparing for the...

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OCR A2 Media Studies G325 Sec B Collective Identity: Representation of Youth »

Rob Miller | Thursday February 13, 2014

Categories: A Level, OCR A Level, OCR A2, Collective Identity, Representation of Youth, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

Fundamentally this topic, as with all Section B topics requires the examination of contemporary media texts published or released within five years of the examination date. With this in mind, students need to be fully aware of a ‘past, present and future’ relating to topics (as reflected by some of the exam questions) hence a historical context is relevant but with an emphasis on the present day.  Study must be through case study analysis reflecting two different media...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction

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Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

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Sherlock Holmes Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

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Institutional Factors

Sherlock Holmes was released on 26th December 2009 (Boxing Day) maximising chances of commercial success by exhibiting the film during a time when cinema admissions are higher than the rest of the year – young cinemagoers are on school holiday and benefitted from the 12A certification (PG13 in the US). Sherlock Holmes is based on the character of the same name created by the prolific writer Sir Arthur Conan Doyle (1859-1830),...

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Casino Royale Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

Institutional Factors

Casino Royale, the 21st Bond film arguably rebooted the James Bond franchise and has been discussed as ‘the best’, if not one of the best films in the James Bond series of 23 films (September 2013). English actor Daniel Craig appeared in his first outing as the British secret agent after securing the role in part on the strength of his performance as an unnamed businessmen turned gangster in the British crime thriller Layer Cake (2004) directed by...

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