Viewing entries from category: Representation & Stereotyping
Understanding Representation & Stereotyping »
Categories: Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts

AQA says that candidates for AS and A2 Media Studies should study the historical, social, political and economic dimensions of representation.
Definition
Representation is the process by which the media presents the ‘real world’ to an audience.
Media texts construct meanings about the world – a picture, a film, a television programme or a newspaper article re-presents the world to help audiences make sense of it.
A popular...
[ read full article ] »What is Media Studies? »
Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics
Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.
Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be...
[ read full article ] »An Introduction to Key Concepts in Media Studies »
Categories: Key Concepts, Intro to Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping

Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.
An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.

In the course...
[ read full article ] »Trollied Sky 1 Sitcom (August 2011-Present) Case Study »
Categories: Courses, GCSE, OCR GCSE, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Television, Situation Comedy, Television Comedy, Television Situation Comedy, Hot Entries

Trollied is a Situation Comedy set in a fictional supermarket, Valco in the north-west, specifically Warrington in Cheshire. It is broadcast on a Monday night at 9pm and more unusually it is on Sky 1 (it is rare for Sky 1 to commission programmes from the Sitcom genre). Trollied is repeated immediately after on Sky 2 at 10pm. In its classic 30 minute format it follows some genre conventions but offers post watershed representations.
The...
[ read full article ] »Postcolonialism & Cultural Imperalism »
Categories: Courses, A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Postcolonialism, Theory Downloads
We had an enquiry recently about Postmodernism which led to some productive responses. Ellen Grundy’s approach involved:
(L)ooking at representation and postcolonialism (as follows):
A research task on Gurinder Chadha and her films. How do her life and the themes of her films suggest a post colonial identity? For example Bend it like Beckham as a coming together of different ethnicities / cultures.
The classic clip of going for an ‘English’...
[ read full article ] »The Representation of Masculinity in Men’s Magazines »
Categories: Courses, A Level, AQA A Level, AQA A2, Key Concepts, Representation & Stereotyping, Magazines, Image Analysis, Masculinity in Men's Magazines, Hot Entries
Men’s Magazines, in their printed form developed in terms of publication and circulation in the 1980s. Many reasons were offered for this, particularly in light of the fact that Women’s Magazines have been around for hundreds of years. A manifest, obvious reason could explore changing cultural representations in reference to how masculinity was perceived and that the 1980s was just about the right time for men to finally embrace a magazine...
[ read full article ] »2012 AQA A2 Media Studies Scheme of Work »
Categories: Advertising, Viral Advertising, Courses, A Level, AQA A Level, AQA A2, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Hot Entries, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages, YouTube

MEST3 Critical Perspectives
MEST4 Research and Production
2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work
Overview
- AQA A Level Media Studies Overview
Scheme
- 2012 AQA A2 Media Studies SOW.doc
Concepts
- Analysing Text, Stimulus Material - Audiences
- Regulation and Censorship
- Critical Investigation - Viral Marketing
- Skills Development - Planning and Production
- Representation of Masculinity...[ read full article ] »
2012-2014 OCR A2 Media Studies Scheme of Work »
Categories: Courses, A Level, OCR A Level, OCR A2, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Magazines, New Media, We Media, Posters, Film Poster Analysis, Production Zone, Hot Entries

G324 Advanced Portfolio in Media
G325 Critical Perspectives in Media
Critical Perspectives = Contemporary Media Regulation ~ Media and Collective Identity (30 Week Scheme of Work)
Overview
- OCR A Level Media Studies Overview
Scheme
- OCR A2 Media Studies SOW 2012-2014.doc
Concepts
- Regulation within the Media Industry
- Researching Film Magazines and Film Posters
- Skills Development - Planning and Production
- Evaluating and Linking Coursework to...
2011-2014 OCR AS Media Studies Scheme of Work »
Categories: Courses, A Level, OCR A Level, OCR AS, Film, Film Industry, Key Concepts, Institutions, Media Language, Representation & Stereotyping, Television, Television Drama, Hot Entries

H140
- G321 Foundation Portfolio in Media (50%) and G322 Key Media Concepts (50%)
- G322 Section A: TV Drama (52%) and Section B: Film Industry (50%) - 32 Week Scheme of Work
Overview
- OCR A Level Media Studies Overview
Scheme
- OCR AS Media Studies SOW 2011-2014.doc
Concepts
- Media Language, Forms and Conventions (Media Language, Representation, Genre, Narrative)
- Film Industry Institution
- TV Drama and Representation
- Research, Planning and...
Representation Theory Simplified »
Categories: Courses, A Level, AQA A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Key Concepts, Representation & Stereotyping, Theory, Representation Theory

Associated Resources
- Representation Theory Simplified Handout.doc
The media literally re-presents the world to us. Dominant and oppositional arguments conflict e.g. on one hand the media is showing us how things actually are, on the other hand they are telling us how things should be (dictating representations, not just reflecting society).
The main representations we study in the media are:
- Masculinity
- Femininity
- Social Class
- Sexuality ...
Outnumbered BBC1 Sitcom (2007-Present) Case Study »
Categories: Courses, GCSE, OCR GCSE, Key Concepts, Representation & Stereotyping, Television, Situation Comedy, Television Comedy, Television Situation Comedy, Hot Entries, Theory, Audience Theory

Outnumbered is a successful British Situation Comedy (Sitcom) named so simply because the two parental central protagonists, ‘Sue’ and ‘Pete’ are outnumbered by their three children. It is set in West London and although on the surface offers pluralistic representations in the guise of their unruly children who often intellectually challenge their parents it very much follows a standard genre template established by family based...
[ read full article ] »Representations of Disability »
Categories: Key Concepts, Representation & Stereotyping, Hot Entries

Change continually affects the way we teach representation. Technological advancement would be the most obvious change, try telling your students they are in the middle of the fastest paced technological revolution the world has ever seen and they will look at you with a blank face because they are living it – this continually evolving form of change for many has been ‘normalised’. Web 1.0 to 2.0 and now Web 3.0 are generic terms banded...
[ read full article ] »Gender Theory »
Categories: Key Concepts, Representation & Stereotyping, Theory, Gender Theory

Gender is a sociological / cultural concept that arose out of the feminist movement and is concerned with ideas of both femininity and masculinity.
David Gauntlett in Media, Gender and Identity: An Introduction argues that:
‘Femininity is not typically a core value for women today. Instead, being ‘feminine’ is just one of the performances that women choose to employ in everyday life – perhaps for pleasure, or to achieve a particular...
[ read full article ] »The Representation of Migrants: Comparing The Daily Express to Gypo and Ghosts »
Categories: Courses, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Film, Documentaries, British, Documentarists, Key Concepts, Representation & Stereotyping
Introduction

All three A Level Media Studies exam specifications emphasise the study of the representation of difference.
AQA suggests:
A case study of refugees in British newspapers for example, would involve research into, and documentation of, the treatment of refugees in a variety of British newspapers (or possibly just one) to pinpoint the political and social reasons for the construction of such media representations and the possible...
[ read full article ] »South Africa 2010 Football World Cup Television Coverage Media Conventions »
Categories: Courses, GCSE, AQA GCSE, WJEC GCSE, Key Concepts, Audience, Institutions, Media Language, Representation & Stereotyping, Television, Sport on TV, Hot Entries

The rights to broadcast this years showpiece sporting tournament is in the hands of two national mainstream television channels: BBC and ITV.
The Football World Cup in South Africa 2010 will command many hours from both BBC and ITV primetime television slots from 11th of June – 11th of July. Games will be shown at 12.30, 17.00 and 19.30.
Programs will no doubt contain many hours of build up, the game itself, half time replays of highlights...
[ read full article ] »Representation Quiz »
Categories: Key Concepts, Representation & Stereotyping, Other Topics, Quizzes, Starters, Skills
These quizzes are best viewed in Firefox.

Firefox is an excellent alternative to Internet Explorer which is available free for both PCs and Macs.
Representation Downloads »
Categories: Key Concepts, Representation & Stereotyping, Other Topics
Representation | Ugly Betty.doc
Vampires Become Human? »
Categories: Film, Horror, Key Concepts, Genre, Representation & Stereotyping, Skills, Television, Television Drama, Hot Entries
Vampires don’t exist, unless they’re bats. However they are potent monsters that have been recently finding favour with audiences: the new independent-Hollywood Twilight franchise (2008-), based on Stephanie Meyer’s novels; the Swedish horror film Let the Right One In (2008), from John Ajvide Lindqvist’s novel; series one of the BBC3 genre hybrid series Being Human (2009). Genres need to evolve in order to remain fresh so it’s...
[ read full article ] »Revisiting Punk: When Bands Reform… »
Categories: Key Concepts, Representation & Stereotyping, Music, Other Topics

The Sex Pistols John Lydon and Blondie’s Deborah Harry have defied ageism and carried on their careers into middle age, but does this detract from their legacy? It all rather depends says Bijon Fenner. However, both bands are on tour in 2009…
In this article I intend to explore the relationship between past and present forms of youth culture with reference to Seventies punk rock. This will take the form of an analysis of the late...
[ read full article ] »Representation & Stereotyping Links »
Categories: Key Concepts, Representation & Stereotyping, Other Topics, Useful Links, Ideas & Resources
Educating for Justice Films presents SWEAT
Englishbiz on Semiotics and Representation
Genderads.com Good for researching the representation of gender in advertising
Hatads.org.uk Gender & Advertising - History of Advertising Trust
Justthink.org A closer look at media representations of social issues including democracy, health, violence, racism, role models and self-esteem.
Mediaed.org on Magazine Advertising and Gender
MIGS Mediterranean...
[ read full article ] »Citizenship Links »
Categories: Key Concepts, Institutions, Representation & Stereotyping, Other Topics, Useful Links, Ideas & Resources
The Citizenship Foundation is an independent charity which aims to empower individuals to engage in the wider community through education about the law, democracy and society
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What is Media Studies? »
Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics
Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.
Media Studies is desirable because its curriculum is inclusive; it recognises that the form of...
[ read full article ] »
