Viewing entries from category: Misc Theory
Music Video & Media Theory »
Categories: Key Concepts, Music, Music Video, Theory, Misc Theory
The music video is a classic example of a media industry that flourished on the back of technological advance.
The proliferation of home VCR and satellite technology created a fertile environment in which the new medium flourished, eating up the spare capacity in the schedules. Indeed, when MTV was launched in 1981 it only had access to...
[ read full article ] »Advertising & Media Theory »
Categories: Advertising, More on Advertising, Key Concepts, Theory, Misc Theory
Advertising
This dialogic approach to the production of media texts has also informed contemporary ideas about advertising. The traditional view of the adverts as a paid one-way communication, in which the sponsor controls the message, has been replaced by...
[ read full article ] »Media Studies Theory Links »
Categories: Key Concepts, Other Topics, Theory, Misc Theory, Useful Links, Ideas & Resources
Media and Cultural Theory Guidebook by Stephen Hill and B. Fenner
Mediaed.org on Audience Theory
Popcultures on Theorists
Theory.org.uk David Gauntlett’s ingenious and imaginative approach to social theory and popular culture.
Theoryhead.com David Gauntlett’s guide to Media Studies
Wikipedia on Film Theory
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