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Viewing entries from category: Gender Theory

2012 AQA A2 Media Studies Scheme of Work »

Rob Miller | Friday February 24, 2012

Categories: Advertising, Viral Advertising, Courses, A Level, AQA A Level, AQA A2, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Hot Entries, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages, YouTube

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA A2 Media Studies SOW.doc

Concepts

  • Analysing Text, Stimulus Material - Audiences
  • Regulation and Censorship
  • Critical Investigation - Viral Marketing
  • Skills Development - Planning and Production
  • Representation of Masculinity...[ read full article ] »

Gender Theory »

Jeremy Orlebar | Thursday December 09, 2010

Categories: Key Concepts, Representation & Stereotyping, Theory, Gender Theory

Gender is a sociological / cultural concept that arose out of the feminist movement and is concerned with ideas of both femininity and masculinity.

David Gauntlett in Media, Gender and Identity: An Introduction argues that:

‘Femininity is not typically a core value for women today. Instead, being ‘feminine’ is just one of the performances that women choose to employ in everyday life – perhaps for pleasure, or to achieve a particular...

[ read full article ] »

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