The catch word for the digital world of new media is convergence. Convergence is the coming together of everything digital.

Definition

Any digital media can be transmitted by any suitable digital medium, such as a wifi broadband connection or mobile phone, so that all communications, text, audio, graphics, video, and broadcasting can be accessed instantly.

The iPhone, Blackberry or computer becomes a two-way communications module with access...

The new Government report Digital Britain would make a good starting point for a case study on the impact of digital media. The report provides recommendations to promote and protect talent and innovation in British creative industries, to modernise TV and radio frameworks and support local news, and introduces policies to maximise the social and economic benefits from digital technologies. The Report is one of the central policy commitments in...

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

The Internet and World Wide Web

Studying The Internet

Deconstructing Web Pages

History of the Internet 1 | The Computer

The history of the internet is not a straight-forward narrative since it was not invented by one person or any group of people. The internet emerged out of the combination of three distinct inventions: computers, networks and...

In this section we will look at some of the ways the internet can be studied. The first part looks at some of the impacts the internet has had on society, the second part examines some of the metaphors that have been used to make sense of what the internet is, and the third part looks at three ways in which the internet may be analysed through institutions, audiences and textual analysis.

Associated Resources

Have a look at the following...

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

Studying The Internet

History of The Internet

A History of Online Social Networking

Deconstructing Web Pages

Definition

The above picture may look like an exploding galaxy or a human cell magnified many thousands of times but it is actually a map of the internet. The internet (short for interconnected network) can be...

What is News?

News is an integral part of daily life. We use news to frame our daily events. A plane crashes at Heathrow, in a remarkably short space of time everyone knows about it. We might wake up to it in the morning on the radio or TV. We may go to sleep with it, and we may hear it during the day, or see a live TV screen with rolling news. We may read a newspaper. At its heart, news is about people doing things. People’s activity is...

Social Network Sites

Introduction

The UK media regulator Ofcom recently called Britain a nation of social networkers, noting that Bebo, MySpace, Facebook and YouTube are all in the top ten sites in terms of the amount of time people spend there (Ofcom 2007). One in four UK citizens log onto a social network site at least 23 times each month, making the UK the most enthusiastic online social networking nation in Europe and it ranks second...

The idea of YouTube is a successful and iconic one – commercially and culturally ranking with ‘Zuckerberg’s’ Facebook, Google, Wikipedia and the loaf of bread as a pre requisite for modern living (as far as the target audience are concerned). If you are not 12-17 as the dominant viewing age group are (but very much not the exclusive age group) or indeed wheat intolerant then maybe these bastions of culture and modern society are not...

Associated Resources

MEST2 Coursework Overview 2011-12.ppt

All teacher-assessed marks to be returned to AQA by 10 January 2012 or 15 May 2012

Link: AQA MEST2 Briefs

Brief Two | Regional Newspapers

A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print...

Explore the impact of Digital Technologies on Advertising

Key Teaching Areas

• The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
• Advertising and Media Convergence
• Narrative vs. Interactive Narrative (new technology)
• Changes to Target Audiences e.g. the Internet and Narrowcasting
• New forms of Distribution
• Case Study e.g. ad2-one – the relationship between text, industry and audience

The term ‘EXCHANGE’ in the spec has worried students and teachers. Here is some help.

The spec says:

‘The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange’

The word exchange was used in the January exam 2011.

Here are some views on what it means from people who know on the OCR forum.

Brief Definition

Exchange:

The way in which texts are not only consumed by media...

Find out more about the grid-based approach to design by clicking on the link below:

http://www.smashingmagazine.com/2007/04/14/designing-with-grid-based-approach/

Shared with MediaEdu by Elayne Senn.

Click on the link below to view the ads.

http://adage.com/digital/article?article_id=147518

Source: Advertising Age: The Ad Age Viral Video Chart

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a consequence, within the magazine industry as a whole, there are many magazines aimed at similar audiences because that ‘demographic...[ read full article ] »

Question

“Digital media have, in many ways, changed how we consume media products”.

  Who do you think benefits the most – audiences or producers?

Benefits for Audiences

With ‘convergence culture’ audiences benefit because:

• They have a wealth of information available at all times via broadband, wi-fi and multi platform mobile devices such as the iPone and Blackberry.
• Availability of interactive features - Social Networking Sites...

Click on the hyperlink to begin creating a website using Google Sites:

http://sites.google.com/?pli=1

You will need to create a google mail account (if you do not already have one).

Give the Site an appropriate name –  the site URL will be generated from the Site name you give it.

To keep the Google Site secure – select the option Only people I specify can view this site

Then type the given code into the box and click on Create...

A Suggested Scheme of Work

This scheme of work is not in any way prescriptive, it is simply offered as a possible way in. It should be adapted and moulded to fit particular teachers, students and resources.

Week 1 Intro

This is the examined unit for A2 worth 50% of the A2 level called Critical Perspectives. I suggest that this unit is taught after the completion of MEST4 course work, so teaching the unit is likely to begin in late January and...

These quizzes are best viewed in Firefox.

Firefox is an excellent alternative to Internet Explorer which is available free for both PCs and Macs.

Case Study: Cadburys Adopts Viral Marketing Scheme

In this article I will look at the messages and values encoded in Cadbury’s recent venture in to viral marketing.  I will consider the ways in which campaigns such as Gorilla (2007), Airport (2008) and Eyebrows (2009) subvert the traditional conventions of advertising to engage and sustain the interest of the viewer with fresh take on the Cadbury’s brand identity. This will take the form...

Have a look at the following resources on MediaEdu:

Sue Crawte’s Web Design Tutorials

Rod Munday’s ‘The Internet and World Wide Web’

‘Studying The Internet’ and

‘History of The Internet’.

Gamemaker

GLBasic for Gamers

3D Adventure Studio

RPGMAKER XP

MyGameBuilder

Facebook // The new MySpace

MySpace A social networking website

TES Community / Message Board
Typepad Latest blogging resources.

Futurelab.org.uk Excellent site focusing on the innovative use of technology in education.

Mediasnackers.com Interesting site - worth a browse.

MIT Communications Forum

NML Project

The New Media Literacies project (NML), funded by the John T. and Catherine D. MacArthur Foundation, is developing a theoretical framework and hands-on curriculum for K-12 students that integrates new media tools into broader educational, expressive and cultural...

Channel 4

Channel 4 Talent

We still get most of our news from the...

Click on the link below to view the ads.

http://adage.com/digital/article?article_id=147518

Source: Advertising Age: The Ad Age Viral Video Chart