Viewing entries from category: Audience Theory
Outnumbered BBC1 Sitcom (2007-Present) Case Study »
Categories: Courses, GCSE, OCR GCSE, Key Concepts, Representation & Stereotyping, Television, Situation Comedy, Television Comedy, Television Situation Comedy, Hot Entries, Theory, Audience Theory
Outnumbered is a successful British Situation Comedy (Sitcom) named so simply because the two parental central protagonists, ‘Sue’ and ‘Pete’ are outnumbered by their three children. It is set in West London and although on the surface offers pluralistic representations in the guise of their unruly children who often intellectually challenge their parents it very much follows a standard genre template established by family based...
[ read full article ] »Audience Theories Revision »
Categories: Key Concepts, Audience, Revision, A2 Revision, Theory, Audience Theory
For A2 you will need to know these theories about Media Audiences.
Many theories try to make sense of the question: What effects do media texts have on audiences?
This question has interested people ever since the invention of the printing press, and it became possible to make hundreds of copies of a document, and a ‘message’ could reach a mass audience.
Researchers investigating the effect of media on audiences have considered the...
[ read full article ] »Uses & Gratification Theory »
Categories: Courses, Key Concepts, Audience, Other Topics, Theory, Audience Theory
This model stems from the idea that audiences are a complex mixture of individuals who select media texts that best suits their needs – this goes back to Maslow’s Hierarchy of Needs.
The Uses and Gratifications Model suggests that media audiences are active and make active decisions about what they consume in relation to their social and cultural setting and their needs.
This was summed up by theorists Blumler and Katz in 1974:
‘Media...
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