Contemporary Action Adventure Films (including hybrids)

• Your Highness (Adventure/Comedy Hybrid) 2011
• Raiders of The Lost Ark (1981)
• Pirates of the Caribbean – On Stranger Tides (2011)
• Superman Returns (2006)
• The Italian Job (1969)
• Romancing The Stone (1984)
• Stormbreaker (2006)
• Godzilla (1998)
• King Arthur (2004)
• Back to the Future (1985)
• Chicken Run (2000)
• Star Trek (2009)
• Chronicles of Narnia (2005)
• The Musketeer (2001)
• Blackbeard (2006)
• The...

Synopsis and Character

By 2154 Earth’s resources have been depleted and a corporation is mining a mineral called unobtainium on the utopian planet of Pandora. Paraplegic former Marine, Jake Scully (played by Sam Worthington) takes his twin brother’s place on a mission, out-posted to Pandora. This is inhabited by the 10 foot, blue native Na’vi, who live in amongst the lush and dense flora and fauna of the forestland. Jake’s mission is to...

Synopsis and Character

Lambeth in South London, Bonfire Night / Fifth of November. Present Day. A young nurse called Sam (played by Jodie Whittaker) is mugged by a gang of masked hoodies: Moses, the quiet but serious leader (played by John Boyega), Pest by name and nature(played by Alex Esmail), Dennis (played by Franz Drameh), Jerome (Leeon Jones) and Biggz (Simon Howard). In the middle of this, a meteorite plummets from the sky into a nearby...

The main aspects of marketing are:

• PR: offline/online
• Media: budget, targeting TV, press, radio, outdoor, interactive
• Research: NRG, Fame, TGI
• Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall...

Cultural capital would be relevant in terms of intertextual references to the Star Trek television series and significant Star Trek film franchise (8 films) including Star Trek (1979), The Wrath of Kahn (1982), The Search for Spock (1984) and Nemesis (2001). All films were distributed by Paramount Studios, and written and produced by Gene Roddenberry, who created the original 1966 TV Series made by Paramount TV. These are characters of which...

Recommended Reading

• ‘Spectacular Bodies’ - Yvonne Tasker (Routledge) 1998
• ‘Action’ – Richard Dyer, 2000
• ‘Action Women: Muscles, Mothers and Others’ – Yvonne Tasker, 1998

Contemporary Action Films

• Your Highness (Adventure/Comedy Hybrid) David Gordon Green, 2011
• Inception (Action/Sci Fi Hybrid) Christopher Nolan, 2010
• Quantum of Solace Marc Forster, 2008
• Die Hard 4.0 Len Wiseman, 2007
• Tomb Raider Simon West, 2000
• Mission...