Advertising is the business of selling a product, service or idea to an audience. Huge advertising agencies make vast amounts of money creating adverts for companies and then distributing or broadcasting them. One of the largest advertising corporations is Saatchi & Saatchi.
Brief definition
Advertising is a persuasive way of communicating a message to a large number of people, known as a mass audience. For a communication to be advertising it has to be:
- paid for
- communicating to a mass audience
- trying to persuade that audience to buy or do something.
It is in the manner of the persuading that is important in advertising. In order to be effective advertising has to communicate a message successfully, and there has to be an interactive process with the audience. If the message is effective, the audience receives the message. The purpose of advertising is to communicate an effective message which stimulates the desired action - usually a purchase of some sort
Advertising is a non-personal form of promotion that is delivered through the media. The effect of advertising as a method of mass promotion is that a single message can reach a large number of people. There are two types of advertising:
1. Mass Market Advertising
Mass market advertising is aimed at reaching the largest number of people, but does not always reach the desired...
