Certificate (Single Award) and Diploma (Double Award)
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Research and Analysis
Find two print based advertisements from a magazine like Heat or FHM and do a deconstruction (a breakdown) of key ideas.
Make sure that you hand the adverts in with the work that you produce here. Use the following to help you in your analysis:
Portrayal of people in the advertisement
- How old are they?
- What gender are they?
- What racial group do they come from?
- What social classes are represented? How do you know?
- What do the clothing codes tell you?
- What types of facial expressions do they have?
- What is their posture? Why?
- What roles and stereotypes are being represented?
- How would you describe the relationship between the people?
Technical codes
- Is the advert is colour or in black and white?
- How have the images been framed and cropped?
- Are all the elements in the image in focus? If not, why?
- Has anything been left out of the advert?
- How has it been lit and what is the camera angle?
Text included in the advertisement
- How does the slogan relate to the image?
- What other information are we given to help explain the images?
- Who is being addressed?
- What typeface has been used? Why?
Objects that are included
- Where is the advert set? How do we know this?
- What objects are included in the advert?
- Does the product appear in the...
