Download a PowerPoint version of this resource.
OCR_AS_G322_Section_B_Games_Case_Study_Call_of_Duty_Modern_Warfare_2.ppt
What the spec requires:
“A study of the production, distribution and marketing of a specific game within one or across various gaming platforms, along with its reception by a variety of (British) audiences.”
Robert Kotick (CEO, Activision Blizzard – Call of Duty: Modern Warfare’s publisher)
“In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon.
The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.”
Overview
- Sold 4.7 million copies in USA and UK in the first 24hrs of its release
- Has sold over 14 million copies world wide since
- 2nd best selling game ever in the UK
- £330 million in first five days of its release
- The most revenue ever generated by a new release, including films
- The Dark Knight raised £135 million in its opening week and Harry Potter & the Half-Blood Prince £260 million.
Production
- Developed by Infinity Ward based in California
- Cost £30 million to develop
- Total budget for production, marketing and distribution - £130 million
- Comparable to a Hollywood film
- It is based...
