Music videos offer great opportunities to be creative on video using low cost equipment. You can work in just about any genre or style you like, as long as it has some relationship to the song.
Most of the hard work is usually done in postproduction, but that certainly does not mean you should skate over the shooting; it is essential you have enough shot material to work on in editing.
What is a music video trying to do?
A successful music video has to work at two levels – it must sell the song to the audience, and it must reflect the mood, story, tone and musicality of the song. A music video is essentially a selling tool. Its job is to shift shed loads of CDs or downloads – that is the bottom line.
Most artists like to devise dynamic, creative and artistically exciting and adventurous videos, which add energy and a creative visual dimension to their songs. You can too.
Definitions
The song is the name the music business gives to any single named piece of popular music – or track - however long it is.
The artist(s) is the performer of the song, and it may be a band or a solo performer.
The album is a compilation of songs – even if some of them are just instrumental music without words.
The lyrics are the words of a song.
The composer writes the music of a song.
The producer works with the artist and engineers to make...
