Associated Resources
- Moving Image Terminology and Semiotics.doc
Semiotics/Semiology
The study of signs that help us to deconstruct Media Texts
Signifier/Denotation
The physical form of the sign, without deeper meaning
Signified/Connotation
Meaning associated with the relationship between signifier and signified. Connotation is open to interpretation
Mythical Connotation
Meaning which is subjective interpretation, yet untrue
Anchored Meaning
A Media Text has a reinforced meaning, e.g. in Advertising
Polysemic
Many meanings e.g. a photograph has many connotations without the addition of text
Encoding
Where meaning is put into a Media Text
Decoding
Where meaning is deconstructed by the target audience
Dominant Preferred Meaning
The meaning that the producer of the media text wishes the audience to deconstruct
Oppositional Reading
Where the audience deconstruct the opposite of what is intended
Negotiated Reading
The sub-conscious meaning that is formed between the relationship with producer and target audience
Technical Codes
Constructed codes e.g. Camera angle, types of shot, types of edit, type of lens, SFX, Sound, Framing, Focus
Symbolic Codes
Cultural Representations – in film the mise en scene can be described as symbolic codes ie they ‘stand’ for something
Mise en Scene
The Mise en Scene comprises – setting,...
