Key Concepts
Advertising - To call attention to, raise awareness of, generally make potential customers aware of a product or service.
Marketing - Marketing in its purest form is making people (customers) aware of your product or service.
Mass Market – A large section of people who have the same wants and needs. The petrol market is a mass market.
Niche Market - Opposite of mass market. A relatively small segment of a market with customers who have specific wants, needs and interests.
Target Market/Audience – A specific group of people who a company aims their products or services to.
Market Segmentation – The process of dividing people into groups that have similar characteristics, likes or dislikes.
Fragmentation – To break something into little pieces. The television industry has crumbled from 1 channel in the 1950’s to hundreds upon hundreds in the present day.
Introduction
In this study I will look at the progression of television advertising from the 1950s to the present time. Each decade will be investigated in terms of technological advances (and how that helps companies advertise) and types of advertisements used. Also included in the investigation will be a look into the forms and conventions, representation, institution and audience of an archetypal advertisement from that decade.
