Associated Resources
Deconstructing Website Pages.doc
The main point with websites is that they can be deconstructed like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions.
The Tabloid (see below) is the closest form of traditional media that compares with the ‘look’ and design of a website including a:
- Simplistic and minimalist layout – boxes, vertical columns no more than 60 characters wide and sub headings
- High ratio of photography to text, Use of WOB (white on black)
- Restricted language code
- Inclusive familiar mode of address (speaks directly to its audience)
- Evidence of synergy and convergence
- Designed for scan reading and all about individual relevance
Compare this front page of the printed version of The Sun with the Front Page of their website below – note use of primary colours (red signifying The Sun), use of WOB, vertical columns, high ratio of photography to text, content analysis revealing celebrity obsessions and traditional, mainstream ideology (nationalistic headline and link to story about the sexuality of a sportsman).
Like the website it is simple, clear and easy to read.
Users can seek information and entertainment news...
