Barnardos Believe In Children (2007-2010)
Rob Miller | Monday September 26, 2011
Categories: Advertising, More on Advertising, Courses, A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies
Associated Resources
- Barnardos Believe Campaign.ppt
Institutional Factors
- Campaigns sequenced by BBH (Bartle, Bogle, Hegarty, Full Service Agency) since 2000
- 2001 – Emotional Death (adults and violent death)
- 2002 – Stolen Childhood (superimposed heads of adults on children)
- 2003 – Silver Spoon (babies)
- 2005 – New Life (children back in the womb)
- Prior campaigns – more ‘shock advertising’ (one Silver Spoon advert – ASA regulated)
- Low Production Value
- Barnardos Believe Campaign – 2007:
- Print Images (2007)
- Break the Cycle TV Advert (2008) – ‘Slap’
- Teen’s Speech Webcast (Christmas 2009)
- Turnaround TV Advert (January 2010)
- ‘Believe’ – first time Barnardos had used moving image
- Barnardos work with 110,000 families every year, ‘Believe’ aimed to challenge public perceptions of young people and continue to re-brand as a modern charity
- Cross Media campaign - £850,000 (not including TV adverts)
- Press Adverts/Tube Panels/Billboards/Radio
- TV adverts - £350,000 each (production costs only)
- Campaign won Newspaper Advertising Award (2007)
Genre | Social Realism
- Real children in real life situations
- Frustrated, angry, alienated central protagonists
- Working class culture referenced
- Urban and domestic settings
- Aspiring for a better future
- Grainy, de-saturated mise-en-scene
- Low production values
- Focus on narrative...
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