Atonement Case Study (2007)
Rob Miller | Tuesday September 27, 2011
Categories: Courses, A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Film, Costume Melodrama, Romance, War
Associated Resources
Overview
- Director – Joe Wright (Pride and Prejudice): experience of big budgets, high production values and of the genre Costume Melodrama. Novel written by Ian McKewan (critically successful author)
- Genre Costume Melodrama – critically and commercially successful (‘safe’ genre). Arguably Atonement is a hybrid genre – Romance/War Film (built sets, contextual background). Gosford Park, Room with a View
- Produced and Distributed by Working Title (UK) and Universal Studios (US) – BFI category 3 (UK/US collaboration). Reflects ‘patterns’ relating to British film over a 20 year period (commercial success).
Institutional Factors
- Target Audience – mass audiences (mainstream text), popular with American audiences (English cultural heritage e.g. social class, location). Older female target audience – C1, C2, D, Mainstreamers and Aspirers
- Production Values – star marketing, set design, costumes, multi location shooting, multiple camera angles/shots, SFX, CGI, Working Title / Universal production
- Distribution – Wide distribution (Universal Studios)
Working Title / Universal Films
- Smoking Aces – 2006
- Bridget Jones’ Diary – 2002
- Edge of Reason - 2004
- Notting Hill – 1999
- Love Actually – 2003
- Definitely Maybe – 2007
- Wimbledon – 2004
- Four Weddings and a Funeral –...
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