Associated Resources
- http://media.edusites.co.uk/index.php/article/as-ocr-media-studies-audience-and-institutions-film-production-film-industr/
- http://media.edusites.co.uk/index.php/article/as-ocr-media-studies-audience-and-institutions-film-industry-revision-ppt/
Key Principles
1. Have you got contrasting films you can use as case studies e.g. big budget Hollywood v low budget British indie which allow full range of issues to be discussed?
2. Have you got contemporary examples - the best are almost always live case studies of films on release at the moment so that the material is out there to be grabbed (marketing, distribution, exhibition data, etc)?
3. Can you grasp the seven bullet points from p.19 of the spec, from which all exam questions will be drawn?
Candidates should be familiar with:
- the issues raised by media ownership in contemporary media practice;
- the importance of cross media convergence and synergy in production, distribution and marketing;
- the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
- the significance of proliferation in hardware and content for institutions and audiences;
- the importance of technological convergence for institutions and audiences;
- the issues raised in the targeting of national and local audiences (specifically, British)...
