Dear Students,
We at New Age Publishing recognise that more and more people are using the Internet to access their news and leisure activities. The national papers have spotted this and are all now offering an on-line version of themselves. We know from our research that teenagers are reading newspapers less and less but they are much more inclined to ‘surf the net’ for information.
We want to launch an on-line newspaper aimed at the teenage market and we want your help. Answer all of the tasks below to give us some idea of your level of understanding and some creative ideas for our new e-paper.
Look forward to hearing from you.
You Have One And A Half Hours To Complete All Four Tasks
1. Explain the demographic profile for two of the following national newspapers:
The Sun
The Mail
The Mirror
The Daily Express
News of the World
The People
2. Select one of these six papers and explain the similarities and differences between their printed front page and the home page of their website.
3. Analyse how the on-line version of a newspaper appeals to its target audience and how it can generate income.
4. Design the home page for our new teenage e-paper using current topical stories and then explain it to us by annotating your design or using bullet points. Amongst other things, we want to know about news values, links to...
