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Analysing Film Posters

Jassy Hothi | Thursday May 14, 2009

Categories: Skills, Film Poster Analysis

When analysing any film poster you need to consider the following points:

Begin your assignment by identifying the film and date of its release.

Types of Poster:

Identify which type of poster it is: The Teaser poster -This poster contains basic information to whet your appetite. It often does not indicate much about the plot, but may have a picture of the stars, and the name of the film.

The Main Poster:

This contains information about the production personnel, the stars, and the distributors.

Video/DVD Release Poster:

This one comes out when the film is released on DVD/video and often has all of the above plus short, one line reviews from relevant publications.

Character Poster:

this one features the main character. Remember that the posters could be a combination of two types.

  • Images of the key settings and the main characters. What is the title of the film? What can you say about the way in which the title graphics have been written? Who is starring in the film? Where are the stars’ names placed on the poster? Why? Describe the key images on your poster. Why have they been chosen? Talk about what images are used - stars, setting, colours, symbols, (mise-en-scene). What do they suggest/signify? What other pictures can you see? What is their purpose? What are the most important colours on your poster? Why do you think these were...

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