NSPCC Billboard Campaign February/March 2002
An advertising campaigns is normally a sequence of related advertisements that market a product or service to a specific target audience. A campaign for a single product or brand will usually incorporate more than one type of advertisement, e.g. magazine ad, tv ad, radio ad and billboard/poster distribution.
The only way to begin to understand how they work in a more structured and strategic way than a single advertisement is to see one in action. The links below should provide you with a starting point.
Download an excellent starter activity by Sam Custance to help you learn about Persuasive Language in TV Ads.
Key Production Links
A Brief History of Advertising on MediaKnowall
About: advertising
AdAge.com The Advertising Century - Top 100 Ad Campaigns; Slogans; People; Icons; Jingles; Advertising Timeline…
AdCouncil - Historic Public Service Advertising Campaigns
Anti-Wrinkle Cream Advert Misled Shoppers
Apple - Get a Mac
ASA - Advertising Standards Authority
Check out the ASA Adjudications for ads that people have complained about.
Barnardo’s - History of their Advertising Campaigns
BBC article here on Shockvertising.
Canon TV Commercials Canon’s site provides access to a range of TV Ads used to market their products
CBBC on Kids’ TV Ads
Dave the Waves Classic & Cheesy Ads...
