Question
“Digital media have, in many ways, changed how we consume media products”.
Who do you think benefits the most – audiences or producers?
Benefits for Audiences
With ‘convergence culture’ audiences benefit because:
- They have a wealth of information available at all times via broadband, wi-fi and multi platform mobile devices such as the iPone and Blackberry.
- Availability of interactive features - Social Networking Sites (SNS) such as Facebook, and the 140 character blog Twitter, and internet blogs. Also Skype for long distance phone calls, and email.
- On demand media content means music, feature films, radio and television and all the content of the internet are available on a laptop with wi-fi.
- News comes from newspaper online sites, RSS feeds, blogs, and news organisations website such as BBC News who also supply podcasts
- Missed a television programme – no problem it is available for at least a week on the BBC iplayer, and the other mainstream channels have similar devices
- Convergence means that all digital content can be accessed in one place for the cost of broadband or subscription via Sky or Virgin or on the move via a device such as an iPad or notebook computer.
- Want to show the world your latest video – just upload it to YouTube and it is there for all the world to see
- Trying to break into journalism...
